What keywords are relevant for your hotel? Which ones bring the revenues?
The term Search Engine Optimization (SEO) describes all procedures that must be made to the structure and content of a website to be as sensitive and reactive as possible to search engines.
The ultimate goal is a high ranking for your website and increased website traffic through organic results, meaning results of Internet users who are searching on search engines with keywords that relate to your website content.
SEO, unlike PPC, is not a process that will bring immediate results. However, in the long run it steadily brings visitors to your website and it is a very economical method of projection. SEO is an ongoing process, and when done professionally and consistently, very good results are achieved.
There are certain keywords you must be present on, your website should be optimized for those keywords. There are others that are just going to give you a high bounce rate and no bookings. Our SEO team knows what sells.
Before creating a website we analyse. That means we find out what is unique about your property. Our SEO team then knows what keywords match guest expectations for your hotel and so our copy-writers and designers know exactly what elements to include for your hotel's website.
SEO for hotels is a specialized domain. From years of experience and by creating many hotel websites we know what makes a website sell.